Socials & Web

CHARLIE XCX X SPOTIFY

Women posing in a dark urban setting, wearing a black hoodie.
Women posing in a dark urban setting, wearing a black hoodie.
Women posing in a dark urban setting, wearing a black hoodie.
Close-up of a gril wearing Charlie XCX printed shirt with blonde hair.
Close-up of a gril wearing Charlie XCX printed shirt with blonde hair.
Close-up of a gril wearing Charlie XCX printed shirt with blonde hair.
Industry
Music
Year
2024
Client
Spotify

For the Charli XCX x Spotify campaign, I worked closely with director Jenna Marsh to shape a visual storyline that danced between mischief and tech fantasy. Together, we crafted dynamic movement for a high-energy shoot involving a freestanding treadmill, fast-paced posing, and a massive drone swooping overhead. The scenes played out like we were being watched, spied on, all for a glimpse of the coveted Charli x Spotify merch, right in line with her brat era.

I coached models to move with a slick, sensual style for both video and stills, blending instinctive movement with precise choreography for social-first content.

Three models in white shirts posing against a concrete wall with “No Smoking” text faintly visible.
Three models in white shirts posing against a concrete wall with “No Smoking” text faintly visible.
Three models in white shirts posing against a concrete wall with “No Smoking” text faintly visible.
A female model posing on a treadmill under a hovering drone in a grey industrial room.
A female model posing on a treadmill under a hovering drone in a grey industrial room.
A female model posing on a treadmill under a hovering drone in a grey industrial room.
a black female model
a black female model
a black female model
A black female model wearing luxury glasses
A black female model wearing luxury glasses
A black female model wearing luxury glasses
Male model wearing luxury glasses
Male model wearing luxury glasses
Male model wearing luxury glasses

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