Socials & Web
CHARLIE XCX X SPOTIFY
Industry
Music
Year
2024
Client
Spotify
For the Charli XCX x Spotify campaign, I worked closely with director Jenna Marsh to shape a visual storyline that danced between mischief and tech fantasy. Together, we crafted dynamic movement for a high-energy shoot involving a freestanding treadmill, fast-paced posing, and a massive drone swooping overhead. The scenes played out like we were being watched, spied on, all for a glimpse of the coveted Charli x Spotify merch, right in line with her brat era.
I coached models to move with a slick, sensual style for both video and stills, blending instinctive movement with precise choreography for social-first content.