Set against a sun-drenched shoreline, the Alex Cooper x Unwell campaign was a stylized interpretation of Zoom-call surrealism. I created movement for a surrealist beach scene where office desks lined the sand, calls were answered in flippers, and Beachside Bosses sealed the deal. The scenes blended fashion, satire, and summer energy, leading into playful product moments: a tiki bar, a lineup of eccentric characters, and Alex herself in a custom Unwell bottle suit. Movement direction focused on capturing visual rhythm, charm, and a sense of editorial mischief across stills and social-ready moments.